In this guide:
Setting Up Market Segments on Rate Plans
Setting Up Market Segments on Group Blocks
Setting Up Market Segments on Reservations
A few recommendations
What are Market Segments?
Market segments help categorize your business sources and analyze booking patterns effectively.
In Apaleo, you can add market segments to your rate plans, group blocks, and/or reservations in order to classify them and gather business trends, target customers, and track the revenue generated by those bookings.
Setting Up Market Segments on Rate Plans
Market segments can be added directly to rate plans, allowing new reservations and group blocks to inherit the assigned segment automatically.
- Access your rate plan and locate the market segment field
- Choose one market segment from the available options and save the rate plan changes
- You can also manage the market segment information directly from your rate plan screen.
Important Notes:
- Market segment assignment is optional for the rate plans
- You can override inherited segments at the reservation or block level
- Changes to rate plan market segments only affect future bookings
- Existing reservations maintain their original market segment
- For multi-rate reservations, the first rate plan's segment applies
Setting Up Market Segments on Group Blocks
Market segmentation for group blocks offers you more accurate visibility into the property's group business pipeline.
Set market segments directly to your group blocks, so that all the picked up reservations from the group block inherits the market segment information automatically.
The feature also helps you for better forecasting and revenue management from the moment a block is created, even for tentative / confirmed / picked / unpicked blocks.
Assign market segment while creating a block:
Assign market segment on existing blocks:
Important Notes:
- Market segment assignment is optional for the group blocks
- You can modify the market segment at any time
- Changes don't affect already picked-up reservations
- Both confirmed and tentative blocks can have market segments
Setting Up Market Segments on Reservations
Market segments can be added by specific user roles that have the necessary privileges to manage reservations. These users can select a relevant market segment from the list of available segments of that property (automatically populated for you) and add it to the reservation.
You can summon the market segment details from each reservation in your properties in order to feed a Revenue Management System or other third party applications.
A few recommendations:
- Anyone adding market segments to a reservation should understand the criteria or segmentation rules pre-defined by the account/group administrators, revenue managers, etc. For more information on how market segments are defined, see our guide Setting up Market Segments
- Always tag an appropriate market segment code to benefit from accurate analytics.
- If needed, you can automate the assignment of market segments to your reservations using various mechanisms like backend scripts, external automation tools, etc. You can utilize the make.com template for the automation to get started fast.